Most of the time, I don’t get the logic behind the marketing and the deals that YRF film makes, Long time back when each small film was going for the OTT release, they chooses Sandeep and Pinky Farar to release on the big Screens and they rejected the good direct OTT release deal for the film, same was with their other films too, here we are going to tell you about the Pre Release Business of Samrat Prithviraj.
The same is happening with the Prithviraj, there is no buzz for the such a mega-budget film, there is no hype, nothing all credit goes to the Poor Marketing by YRF, the last few days were good in terms of the PR and promotions, but still these were not enough for the film.
Now coming to the pre-release collections of the film, as of now, the Digital and TV rights of the film are sold at the price of around 60-80 crores, The music rights were not sold anymore and YRF is releasing the songs on their own channel and they didn’t sell it to any other music company. So as of now the total recovery of the film is around 80 Crores max, the film is made on the budget of 200-250 crores and the film needs to collect at least 200 crores on the box office to give profit to the makers.
The advance booking numbers are not in the favor of the film and now all eyes are on critics’ reviews and WOM for the film.