Dunki” Digital Rights and Release Date: As we all know, Shah Rukh Khan’s recent film “Dunki,” which made its way to the big screen on December 21, is a power-packed comedy drama with a great cast like Taapsee Pannu, Vicky Kaushal, Boman Irani, and Shah Emtiaj.
It promises unique entertainment by mixing comedy and drama. Let me inform you that the film has set a new benchmark for the Indian Film Industry by bagging the biggest digital rights deal ever witnessed.
The audience is showing tremendous support towards this movie in India as well as overseas. Even the overall direction of the film has been greatly taken care of by Rajkumar Hirani. Being a blockbuster movie, various OTT platforms tried to lock the deal, but in the end, Jio Cinema has bagged the rights, and it is expected to be on the OTT platform by the 3rd week of February 2024.
If we discuss the recent news update, it is claimed that the digital rights bagged by Jio Cinema are for a sum of Rs. 155 Crore. No doubt that this film sets a remarkable record for the Indian Film Industry as it hits a new high for a film that has been released in only one language instead of making it multilingual.
The duo of Raj Kumar Hirani’s direction and Shah Rukh Khan’s stardom has made this milestone possible by making it a global sensation, which gave the biggest post-theater agreement ever witnessed by Indian Cinema. This deal even surpasses the previous deal secured by SRK for his film ‘Jawan’ by the OTT platform Netflix.
It is well expected that the film is going to be a great success on OTT as well, the way it has rocked on the big screen.